Insight 4

• 82% of consumers have concerns about protecting their phones from possible water damage from the rain, a water splash or being immersed into water (in the toilet, sink, shower/bath or while swimming). 

• Parents are even more concerned about protecting their children's mobile phones from possible water damage (49% very/quite worried) than worried about their own phone (35% very/quite worried). 

How worried are you about protecting your mobile phone from possible water damage from the rain, a water splash, or by being immersed into water (in the toilet, in the sink, in the shower/bath or while swimming)?

How worried are you about protecting your CHILDREN’S mobile phones from water damage from the rain, a water splash, or by being immersed into water (in the toilet, in the sink, in the shower/bath or while swimming)?

Gore commissioned a leading market research firm to conduct a survey of 5400 consumers in four countries (China, India, US and Korea) focused on smartphone ownership/usage patterns and attitudes about smartphone water resistance. An advanced statistical approach (adaptive choice based conjoint) was used to isolate and quantify the impact of 14 product features including brand, price and water resistance on the smartphone purchase decision. The survey was fielded in July/August 2019. Learn More