Every month, most consumer phones are exposed to situations where water is present.

How often is your current mobile phone exposed to situations or activities where water is present?

Venting - ME - Waterproof Persuasion Insight 2 - US 01

Gore commissioned a leading market research firm to conduct a survey of 5400 consumers in four countries (China, India, US and Korea) focused on smartphone ownership/usage patterns and attitudes about smartphone water resistance. An advanced statistical approach (adaptive choice based conjoint) was used to isolate and quantify the impact of 14 product features including brand, price and water resistance on the smartphone purchase decision. The survey was fielded in July/August 2019. Learn More