Insight 6
Consumers say improved water resistance in next phone is essential or important.
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74% say improved water resistance in next phone is essential or important.
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14% say improved water resistance is most important feature they want in their next mobile phone.
Gore commissioned a leading market research firm to conduct a survey of 5400 consumers in four countries (China, India, US and Korea) focused on smartphone ownership/usage patterns and attitudes about smartphone water resistance. An advanced statistical approach (adaptive choice based conjoint) was used to isolate and quantify the impact of 14 product features including brand, price and water resistance on the smartphone purchase decision. The survey was fielded in July/August 2019. Learn More