ELKTON, Md. (December 14, 2015) – For over 30 years, the brands GORE BIKE WEAR® and GORE RUNNING WEAR® from membrane specialist W.L. Gore & Associates have represented innovation and uncompromising quality in the field of cycling and running apparel. Gore develops groundbreaking technologies and continuously sets new standards for comfort and protection. GORE BIKE WEAR® and GORE RUNNING WEAR® are now presenting two products using the new revolutionary GORE-TEX® membrane technology : the ONE GORE-TEX® Active Bike Jacket and the ONE GORE-TEX® Active Run Jacket. These two products are not just an extension of the existing collection but are brand new. They are lighter, more breathable, and more comfortable than ever before. And the permanent beading surface makes these innovative products the most functional run and cycling jackets available.

The Technology

The basis of the two products is the new GORE-TEX® Active with a permanent beading surface. Instead of three layers – the lining, the GORE-TEX® membrane, and a textile outer material – GORE-TEX® Active with the new permanent beading surface eliminates the face fabric, preventing absorption of water in order to maintain comfort in high aerobic activities.. The revolutionary membrane construction makes this s the lightest and most breathable GORE-TEX® product on the market.

The Products

The new ONE GORE-TEX® Active Bike & Run Jackets reliably protect cyclists and runners against rain and cold. Simple design and a matte black finish emphasizes the premium quality and high-tech refinement. The feeling of a cold, heavy, water-laden jacket against the skin will now be a thing of the past as water and moisture can simply be shaken off during or after training. The new ONE GORE-TEX® Active Bike & Run Jackets are guaranteed to be lastingly water- and windproof – without any water repellent coatings or follow-up treatment.

High-performance athletes in particular will benefit from the minimum weight, the small pack size, and the increased breathability of the new products. The figure-accentuating cuts ensure an optimum fit for road cyclists and runners, while the running jacket features a practical and close-fitting hood. The limited edition ONE GORE-TEX® Active Bike & Run Jackets are available on December 15th for $300 (Bike) and $330 (Run) at www.goreapparel.com or from select dealers.

GORE ONE

The brand-new innovation platform GORE ONE emphasizes the cutting-edge pioneering spirit of the brands GORE BIKE WEAR® and GORE RUNNING WEAR®. Co-developed by athletes and extensively tested in extreme situations, only the most ground-breaking products make the cut. A continuous exchange between developers and users produces extraordinary products based on the specific needs of cyclists and runners. The ONE GORE-TEX® Active Jackets are the first garments to feature a revolutionary development, continuing to position the brand as a leading supplier of highly functional gear in the cycling and running industries.

GORE ONE symbolizes the commitment of GORE BIKE WEAR® and GORE RUNNING WEAR® to enable cyclists and runners to go out and follow their passion at any time and in all conditions.

With its cycling clothes line GORE BIKE WEAR® and its running clothes line GORE RUNNING WEAR®, membrane specialist W. L. Gore & Associates GmbH stands for high-tech function and durable premium quality. The functional products from GORE BIKE WEAR® are continuously refined to satisfy the high expectations of keen cyclists. The company is also a pioneer of highly functional clothing systems in the running segment, and with GORE RUNNING WEAR® it repeatedly manages to set new standards. The products from both brands offer cyclists and runners maximum comfort and optimum protection. Find more information at www.goreapparel.com.

GORE RUNNING WEAR, GORE and designs are trademarks of W. L. Gore & Associates. All other trademarks are the property of their respective owners.

Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE‑TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Founded in 1958 and headquartered in Newark, Del., Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. The company also appears regularly on similar lists around the world. Learn more at gore.com.

Thorpe Marketing
Jasen Thorpe
+1 714 343 5915
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Thorpe Marketing
Bryson Ross
+1 303 999 9113
Contact by email